Bekti SAWSB, Erna Listiana. The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement as A Mediating Variable. ECBIS [Internet]. 2026 Sep. 30 [cited 2026 Oct. 5];4(6):3031-50. Available from: https://ecbis.net/index.php/go/article/view/531