Bekti, Sri Ayu Wulandari Setyo Bekti, and Erna Listiana. “The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement As A Mediating Variable”. Economics and Business Journal (ECBIS) 4, no. 6 (September 30, 2026): 3031–3050. Accessed October 5, 2026. https://ecbis.net/index.php/go/article/view/531.