Hasnidar, Hasnidar, and Achmad Ridha. “Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City”. Economics and Business Journal (ECBIS), vol. 4, no. 3, Apr. 2026, pp. 795-06, doi:10.47353/ecbis.v4i3.337.