Nuraulia, Willma Petir, and Nur Asnawi. 2026. “The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable: Kopiko Candy Among Korean Drama Viewers in Malang City”. Economics and Business Journal (ECBIS) 4 (5):2069-80. https://doi.org/10.47353/ecbis.v4i5.376.