Rizky, Alifia Ainun, Andi Muhammad Fara Kessi, and Raeni Dwi Santy. 2026. “Exploring Consumer Psychology in Digital Product Purchase Decisions: A Qualitative Study of Social Media Users”. Economics and Business Journal (ECBIS) 4 (3):597-614. https://doi.org/10.47353/ecbis.v4i3.298.