HIDAYATI, Isna Ma’rifatul; EFENDI, Bahtiar; AKBAR, Muhamad Asif Maulana. Navigating Brand Switching: The Moderating Role of Switching Costs on Brand Loyalty and Customer Dissatisfaction. Economics and Business Journal (ECBIS), [S. l.], v. 5, n. 1, p. 347–366, 2026. DOI: 10.47353/ecbis.v5i1.632. Disponível em: https://ecbis.net/index.php/go/article/view/632. Acesso em: 7 nov. 2026.