NURLINA, Nurlina; BUDI UTOMO , Sulistyo; CHANDRA, Dharnita; ELIZABETH, Elizabeth; JHON ANDERSON BUTARBUTAR, Dicky. Predictive Relationships Among Viral Marketing Communication Exposure, Transaction Risk, Digital Social Capital, and Channel Migration. Economics and Business Journal (ECBIS), [S. l.], v. 5, n. 1, p. 391–406, 2026. DOI: 10.47353/ecbis.v5i1.627. Disponível em: https://ecbis.net/index.php/go/article/view/627. Acesso em: 10 nov. 2026.