ARHAN, Yoga; MUHARAM, Hari; HERDIYANA. How Digital Marketing Builds Purchase Intention for Laboratory Equipment: The Mediating Roles of Brand Image and Perceived Value. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 6, p. 3751–3768, 2026. DOI: 10.47353/ecbis.v4i6.595. Disponível em: https://ecbis.net/index.php/go/article/view/595. Acesso em: 15 nov. 2026.