MAULANA, Indra; PRANOWO, Agus Setyo; MUHARAM, Hari. Positive Emotion as a Mediator of Hedonic Motivation and Online Promotion Effects on Impulse Buying. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 6, p. 3623–3642, 2026. DOI: 10.47353/ecbis.v4i6.593. Disponível em: https://ecbis.net/index.php/go/article/view/593. Acesso em: 25 oct. 2026.