BEKTI, Sri Ayu Wulandari Setyo Bekti; ERNA LISTIANA. The Effect of Gamification and Brand Coolness on Brand Loyalty With Brand Engagement as A Mediating Variable. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 6, p. 3031–3050, 2026. DOI: 10.47353/ecbis.v4i6.531. Disponível em: https://ecbis.net/index.php/go/article/view/531. Acesso em: 5 oct. 2026.