RISNAYANI, Andi; RAMLI, Anwar; ASWAR, Nurul Fadilah; WARDHANA HAERUDDIN, Muhammad Ilham; ABADI, Rahmat Riwayat. The Effect of Brand Image, Word Of Mouth, and Price Perception on Luwak White Koffie Purchase Decisions in Makassar City. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 5, p. 2573–2578, 2026. DOI: 10.47353/ecbis.v4i5.489. Disponível em: https://ecbis.net/index.php/go/article/view/489. Acesso em: 14 aug. 2026.