NURAULIA, Willma Petir; ASNAWI, Nur. The Effect of Product Placement and Brand Awareness on Purchase Intention With Brand Image As a Moderating Variable: Kopiko Candy Among Korean Drama Viewers in Malang City. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 5, p. 2069–2080, 2026. DOI: 10.47353/ecbis.v4i5.376. Disponível em: https://ecbis.net/index.php/go/article/view/376. Acesso em: 16 jun. 2026.