AZHARI, Azlan; AMRIAL, Amrial; HASNIDAR, Hasnidar. Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 4, p. 1147–1160, 2026. DOI: 10.47353/ecbis.v4i4.332. Disponível em: https://ecbis.net/index.php/go/article/view/332. Acesso em: 8 may. 2026.