ARIF, Hery Maulana; WINDARSARI, Wiwin Riski. Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri’ na Pacce. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 3, p. 597–608, 2026. DOI: 10.47353/ecbis.v4i3.308. Disponível em: https://ecbis.net/index.php/go/article/view/308. Acesso em: 29 apr. 2026.