WILLYS, A.; ZAIM, I. A. Developing a Visual Marketing Evaluation Framework For AI Generated Brand Assets : Evidence From Photo Elicitation Interviews In a Sustainable Startup Context. Economics and Business Journal (ECBIS), [S. l.], v. 4, n. 2, p. 477–498, 2026. DOI: 10.47353/ecbis.v4i2.294. Disponível em: https://ecbis.net/index.php/go/article/view/294. Acesso em: 27 mar. 2026.