ROLANDO, B. The Role Of Artificial Intelligence In Personalized And Customized Engagement Marketing: A Comprehensive Review. Economics and Business Journal (ECBIS), [S. l.], v. 2, n. 3, p. 301–316, 2024. DOI: 10.47353/ecbis.v2i3.130. Disponível em: https://ecbis.net/index.php/go/article/view/130. Acesso em: 28 dec. 2025.