Putri, P. A., Utomo, D. P., & Pahrudin, P. (2026). Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools . Economics and Business Journal (ECBIS), 4(6), 3363–3384. https://doi.org/10.47353/ecbis.v4i6.544