Moh. Rifky Wahyudi, Anwar Ramli, Muhammad Ilham Wardhana Haeruddin, Amiruddin Tawe and Muh. Ichwan Musa 2023. The Effect of Electronic Word of Mouth and Price on The Purchase Decision of Big Banas Products in Makassar City. Economics and Business Journal (ECBIS). 1, 4 (Jun. 2023), 435–444. DOI:https://doi.org/10.47353/ecbis.v1i4.48.