[1]
Azhari, A. et al. 2026. Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable. Economics and Business Journal (ECBIS). 4, 4 (May 2026), 1147–1160. DOI:https://doi.org/10.47353/ecbis.v4i4.332.