[1]
Arif, H.M. and Windarsari, W.R. 2026. Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri’ na Pacce. Economics and Business Journal (ECBIS). 4, 3 (Apr. 2026), 597–608. DOI:https://doi.org/10.47353/ecbis.v4i3.308.